Our Research
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The Playbook 2030 is the foundation of the work of the ActiveCITY Collective.
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Review the research from our partners Stone-Olafson
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We are excited to announce the release of Understanding the Active Economy and Emerging Research on the Value of Sports, Recreation, and Wellness, with our publishing partner IGI Global.
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Building Experiences in the New Economy
The New Experience Economy
This work was initiated as a pandemic response tool by leaders who saw an opportunity to support organizations across Alberta facing uncertainty due to COVID-19 disruptions. Since that time, it has transformed into an ongoing research collaboration initiative but the goal remains the same: to support leaders with facts about the market and their audiences, including motivations, behaviours, and messaging opportunities.