Our Research
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We are pleased to let you know that thanks to the generous support of our partners at ActiveCITY Collective YYC, Explore Edmonton, Calgary Economic Development, Tourism Calgary, and Calgary Arts Development, we have been able to complete another phase of work this past winter.
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Real-time, reliable data about how your organization can plan for what’s next.
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The Playbook 2030 is the foundation of the work of the ActiveCITY Collective.
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Building Experiences In The New Economy - Winter 2023 Research
This work was initiated as a pandemic response tool by leaders who saw an opportunity to support organizations across Alberta facing uncertainty due to COVID-19 disruptions. Since that time, it has transformed into an ongoing research collaboration initiative but the goal remains the same: to support leaders with facts about the market and their audiences, including motivations, behaviours, and messaging opportunities.